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What is Digital Marketing?
Digital marketing is the promotion of your products or services with different promotional techniques via digital technologies or electronic media through mobile phones, display advertising, and some other digital medium, especially through the internet accessible devices.
What is Search Engine Optimization?
Search engine optimization (SEO) is a methodology of strategies, techniques or tactics used to generate traffic i.e. to increase the number of visitors to your website by obtaining high ranking in SERP.
SEO is the most beneficial process to improve your website ranking organically. The advantage is we don’t need to pay anything for promotions and ranking our website. Just by following simple techniques we can gain amazing results. Another benefit is, once we move on to top pas we stay on top for a long time.
SEO is comprised of two unique techniques:
- On-Page Optimization
- Off-Page Optimization
On-Page OPtimization refers to all the measures or changes made within the website according to the search engine guidelines to improve the search ranking position in search engine. It is obtained by performing some on-page optimization techniques like website architecture & design, URL structure, content optimization, keyword analysis and many more.
On-Page Optimization Elements
- Meta tag optimization
- Header tag optimization
- Domain Optimization
- Url Optimization
- Image Optimization
- Internal linking
- Competitor analysis
Off-page optimization means publicizing products or services i.e. nothing but our website by using different optimization techniques.
Off-Page Optimization Elements
- Directory submissions
- Article Submissions
- Blog comments
- Blog creation
- Forum posting
- Link building
- Press releases
- Social bookmarking
- Image and video submissions
Along with the above techniques, there are many other off-page optimization techniques like PPT, classifieds which can promote your website effectively. E-Space being one of the best digital marking companies we provide top class digital marketing services.
SEO EXPERTS AT ESPACE FOCUS ON
- Our SEO Specialist will analyse and evaluate your website end-to-end from the structure to Keywords generation to increase more relevancy.
- Our experts are smart enough to pick target-oriented keywords and can also rectify the miscellaneous codes that hold back search engines bots to crawl the internal page linking.
- We strategically provide ideal suggestions for On-Page Search Engine Optimization associated with the content, images and text variations to attract viewers.
- If you are already having a website, our designing experts will modify it to SEO friendly Website Design and Structure.
- For a new website or even for the existing website, we provide unique code so that the website traffic and site ranking will improve.
We will always focus on building quality one-way links.
According to the Google algorithm, the search engine will show the links that are more relevant to a query searched by a user. So our experts mainly focus on this way, to match the search query.